Published by Pharmaceutical Products Press

1.- Marketing's contributions to society. 2.- A transvection framework for assessing the social value of pharmaceutical marketing. 3.- Prepositions on the pharmaceutical marketing system. 4.- Contributions to buyers. 5.- The economic contribution of pharmaceutical marketing. 6.- Pharmaceutical marketing's contributions to quality of life. 7.- Contributions from improvbements in marketing system activities by the pharmaceutical industry. 8.- Criticims and problems of the aggregate pharmaceutical marketing system

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